Unhappy with your sales performance but not sure why?
Do you have hits on your web site, lots of interest but only a few sales?

I have recently met a number of business people unhappy or confused with their sales results online and sometimes offline. Remember that customers want to trust you before doing business with you. This begs the question. "What are you doing to build your client's trust?"

The answer may be your "Freeline" is not working properly. Let’s take a moment to look at your sales funnel, your marketing approach, online, offline and then look closely at your freeline.

First let us look at the basic terms and why client trust is fundamental in your business.

Simplifying terms

Online is your physical presence on the internet, blogs, web site, email or whatever is delivered to your potential customers.
Offline activities are physical support activities promoting your presence. This can be speaking events, articles in newspapers or magazines, training, education, cards, letters, gifts or other marketing material.
Freeline this is my term for describing what you are giving the client so they develop trust in your product or services. Is this a fridge magnet, cup, training, free consulting or strategy so the client can trust your service.

A new ball game
In the past a Free-line was something simple, like a fridge magnet, mouse pad or sometimes just a simple sales brochure.

The internet has changed the rules, including the method of delivery, with technology savvy clients wanting more from your business. Giving prospective clients a way of trusting you to deliver on your promises is fundamental to growing your customer base. This approach creates “Qualified Leads” for your business that are prepared to engage your services or buy your products.

This Video explains the sales funnel from a business perspective and then looks inside this funnel from a customer's view. A customer will want to see "What's In It For Me" (WIIFM).

The funnel and activities you are doing are designed to support your customers.

How can you find out if your customers trust you? How can you gain customers trust?

We have helped business's develop strategies that use the freeline, online and offline building trust. Then it is tested again and again. We know it works!

Could you design this Freeline Strategy yourself? Can you schedule these events online and offline for maximum results? The good news is yes, you can.

The workshop activity sheets we use are listed below. These are supplied for free to analyse your own business. In this way you can achieve your goals by,

1. Planning your marketing activities
2. Measuring your results
3. Tune your business marketing freeline

If you have attended one of Kelvin's Marketing presentations, you will have seen these worksheets in action, receiving the knowledge from Kelvin directly.

Just imagine, creating something once, then have it delivered to many people as they walk through your sales funnel. The internet gives you an opportunity to create a freeline activity repeatable for many customers, again and again. Sounds exciting? Would you like to complete this now?

Below are the worksheets we developed, use ourselves and recommend to others. They will cost you nothing. Free for download right now.

Worksheet 1
List your existing clients in the stages of the sales funnel. This allows you to see your client’s progress through the stages of the sales process. Often businesses use this format to create a white board to display the client’s progress through the funnel. Measurement is a fundamental key to success.

Worksheet 2
Identify the activities that you perform in business client trust in your product or services. The more items you use the more effective results.

Worksheet 3
Marketing Tactical Plan schedule keeps you focused on the activities required to successfully promote your business online and offline. This chart and sample chart integrates your online and office activities to ensure maximum value from your promotions. A sample tactical plan is attached, giving you an idea of the planning results.

Event Notification

If you are interested in attending the next "Freeline" business educational workshop you have four options.

1. Check the upcoming events on the right side
2. Use the contact us form on the right, for the next event
3. Register your email address to receive event notification (RSS Below).
4. Contact us for a personally delivered presentation. (Corporate presentation)
5. Phone me on +61 (7) 3118 5775

If you want a training course on how to effectively use the freeline in your business just contact me at the above number.

Regards,

Kelvin Davis