What is a Brand and how important is it to my business?

Your brand is your business’s most important asset.

It is made up of your business name, logo and visual identity, the tone
in which you communicate with your audience and the benefits and
beliefs associated with your product or service.

Your brand is what your customer experiences when they encounter
your product or service in person or online. It is the memory of the
experience they have of dealing with you or your staff and the
benefits while using your product.

Preparing to register your trademark? Be prepared for the SCAM Invoice you will receive by post.

IP Australia notifies all trademark applicants that a company called "TM-Collection" from Szombathely, Europe may send bogus invoice to any trademark registration owners. This warning is contained in the Web site, instructions and correspondence from IP Australia.

The invoice supplied to the new trademark owner is for producing your new trademark (name or logo) on an international magazine. This invoice has NO relevance, or connection to your trademark registration within Australia, New Zealand, United Kingdom or United States.

Angela explains some of the traps and how to save your time and money by doing the checks yourself. It is easy to do after watching this video, to make it simple the web sites to search are even provided for you.

Quick easy, and simple checks BEFORE you commence the registration process.

Just imagine receiving a notice in the mail that you have 3 days to rebrand your business or shut down!

This happens so BE PREPARED and know that your business name and Logo is protected by trademark law.

Kelvin teaches you how to check that your business name is available for you to use under trademark protection laws. After watching, and in less than 3 minutes check your business name and logo immediately.

It will also teach you how to trademark your business name quickly and efficiently. (if you are at risk)

Angela teaches us about protecting your business name.
It starts with checking if the names are available on the domain name searcing, business name and trademark.

Watch this valuable information so you do not become a branding issue statistic!