A great brand can set your company apart, give you a competitive advantage and encourage loyalty from your customers and staff.
But there is so much lingo associated with brands!
Brand: equity, essence, attributes, benefits, awareness, recall ...
Small business owners can be forgiven for being confused about where all this fits with growing their business and getting leads in the door.
Unhappy with your sales performance but not sure why?
Do you have hits on your web site, lots of interest but only a few sales?
I have recently met a number of business people unhappy or confused with their sales results online and sometimes offline. Remember that customers want to trust you before doing business with you. This begs the question. "What are you doing to build your client's trust?"
Every business owner shares one thing in common:
The desire to create a stable, steady business that achieves profitability and grows over time.
But not every business owner knows the secret formula that makes that possible.
So what is that secret formula? In a word, it's Marketing.
"But what does the word 'marketing' mean?" you ask. "Is it just getting the word out about my business? Because I've done that, and I can't really see any difference."
Are marketing terms difficult to comprehend?
Maybe you are spending money on marketing with limited results?
What type of marketing is right for your product or service?
There are so many to choose from which one is right for you and when should you use it?
The fact is there are many different types or marketing and the right one will be depending on your customer habits. What works for one type of customer will not work for all customers.
Need a simple, but effective marketing plan?
This marketing tactical plan is designed to provide a “calendar of events” coordinating your efforts into a single powerful message. You can be effective with minimal
Marketing activity items include;
What is a Brand and how important is it to my business?
Your brand is your business’s most important asset.
It is made up of your business name, logo and visual identity, the tone
in which you communicate with your audience and the benefits and
beliefs associated with your product or service.
Your brand is what your customer experiences when they encounter
your product or service in person or online. It is the memory of the
experience they have of dealing with you or your staff and the
benefits while using your product.
There isn't anyone in business who wouldn’t like to make more money for the hard work they do.
One of the best ways to make more money is to get more customers. Now you might be one of the lucky ones who thinks "I have more work that I can handle, why would I want MORE customers?"
"I can't keep up with the ones I have." That is the case of having enough customers, but STILL not making enough money. I'll address that in another blog in a few weeks.
So, to get more customers, should you do more marketing, or focus on sales?
Marketing vs. Sales
Just to be clear, "marketing" is the process of getting people interested in your company, product or service. "Sales" is when you take those prospects and GIVE them your product/service (in return for some $$) of course.
Do you know what new technology marketing pieces attract your customers?
How can you make the complex technology web work in YOUR business?
If you are looking for leads and more customers, better read below now!
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- "Advertising Age" Listing more than 2,500 high-powered words, phrases, and slogans, "Words That Sell" is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling.
Outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a marketing manager, the author uses anecdote and example to illustrate new ways to approach business and to succeed at it.
