What is a Brand and how important is it to my business?

Your brand is your business’s most important asset.

It is made up of your business name, logo and visual identity, the tone
in which you communicate with your audience and the benefits and
beliefs associated with your product or service.

Your brand is what your customer experiences when they encounter
your product or service in person or online. It is the memory of the
experience they have of dealing with you or your staff and the
benefits while using your product.